The Pink Elephant School of Kind Business™
A business school for HSPs, empaths, introverts and other generally quiet people who want to make a rewarding living
The Pink Elephant School of Kind Business™ is currently being reimagined into something new. Sign up below if you’d like to know as soon as it’s back.
Near the end of my second year of business, for the first time in my life, I couldn’t pay my rent. And it was awful. All my money worry (there’d been a lot since going into business for myself) had finally come to fruition. It wasn’t only about the money – there were people who could support me in that regard if asked – it was also about not being able to push forward on my own steam. I was panicked. And vulnerable. And really sad.
Do you work too much and earn too little?
Also, I was exhausted. How could I be working so hard, so long, with so much heart and still not be making it? I have a feeling, if you’ve found your way to this page, you can relate. The thing is, I needed to hit that wall. To finally drop beneath “just barely enough.” I needed to get so uncomfortable that I couldn’t keep going as I’d been. I needed to reevaluate. And pray.
And the metaphorical light bulb lit. The angels sang.
The a-ha for me was this: for all my talk of kindness at Pink Elephant, Pink Elephant wasn’t kind at all.
She was very sweet to my clients but she wasn’t being sweet to me. And that, that, that was the reason I was struggling. Not because I wasn’t good enough. Not because I wasn’t marketing well enough. Not because I hadn’t hired the coach or joined the mastermind. Not because I wasn’t more out there, more aggressive, more noisy, more different from myself. I was struggling because I hadn’t structured my business to be as kind to me as to others.
You don’t have to struggle.
If I’m not lousy at what I do and if my introverted personality isn’t the problem and if I don’t have to be broke to do what I love (<–another old, secret fear) and the reason I’m struggling is actually because of my business structure, then it would seem all I had to do was change my business. I set to work. Self-work. I read and studied and asked questions of people I admire. I wrote a new business plan, a kind-to-me-and-kind-to-my-clients business plan. And everything changed.
Not at first. At first, it was uncomfortable. At first, I heard “no” more than I heard “yes” but, looking back, I see I needed that. I needed to get okay with “no.” I needed to learn that “no” from a poor-fitting client (and you know they’re poor-fitting because they’re saying “no”) creates space for a right-fitting client. It was all okay.
It was an exercise in faith. Good planning, and faith.
I first offered a beta version of Pinkprint (The Pink Elephant School of Kind Business’ predecessor), sharing my “unformula business planning formula”, four years ago. I’d just become pregnant at that time and quickly got busy with a different kind of planning (baby registries and birthing books), and then I got distracted by new motherhood. It’s new motherhood that made me realize I needed to dust off my new approach to kind business planning and bring it back into the world because if it weren’t for the re-imagining I did of my own business, the past two years would have been very painful. Likely, I’d have lost my business, or abandoned her. Instead, in the most challenging years of my life, I have felt supported by my business. I want you to have that same feeling.
Today, my business is good to my clients. And it’s good to me. And it’s good to my family.
I have re-organized my business so that it provides for my personal priorities:
- freedom to work (and play) when I choose (right now, my work-week is about 20 hours)
- having the money to live in a small home in a city I love, pay bills each month without worry, get a massage every six weeks or so, wear designer jeans, buy organic food, and support charities that matter to me
- choose the people with whom I’ll work
I am going to share with you exactly what I have done to build a service-focused business that supports me, as it supports others.
Because it seems to be the goal of a lot of business/marketing coaching programs, I want to be clear that this isn’t about “making six figures.” It’s about making whatever you need to feel truly supported. It’s about making enough.
You can be quiet and gentle and kind, and also have a business that makes money.
The Pink Elephant School of Kind Business™ is a joyful online learning program for creating a business that helps you work less, earn more and serve your clients whole-heartedly (because your well is full). It was especially designed for introverts, intuitives, empaths and HSPs (my people!).
It’s about building a holistically kind business. And it’s about true wealth.
The Pink Elephant School of Kind Business Curriculum
Module one: The pre-work
>Exercise one: Getting back in touch with what you love about your work
Module two: Sustainable pricing
>Exercise two: Learning exactly how much you need to make
>Exercise three: Dreaming up your ideal schedule for work and the rest of life
>Exercise four: Creating a specific-to-you plan for sustainable pricing
Module three: Those you help
>Exercise five: Finding clarity around your niche market, the people you, personally, are meant to serve
>Exercise six: Determining the care you can give for free (I know how generous you are!)
Module four: Being of service
>Exercise seven: Your New Packages ~ Envisioning a service menu
>Exercise eight: Your New Product ~ Planning for passive revenue
>Exercise nine: Delighting Clients
>Exercise ten: Giving Back
Module five: Telling your story & making meaningful connections
>Exercise eleven: Learning what specific elements to include in your website so it does your selling for you
>Exercise twelve: A checklist of marketing ideas that you might even find fun
At the end of the exercises, you’ll have your own Kind Business Plan™, a bag full of marketing ideas, and a to-do list for tackling them in a non-overwhelming way.
The program includes 12 quick but essential exercises, presented in easy-to-follow worksheets you can print out or view on your iPad while writing your responses in a journal at your favourite cafe.
Plan for three hours per module (and a glass of prosecco or kombucha), once per week, if you want to be leisurely about it. But, once you have all the modules by the last week of class, you could also easily push straight through and write your new Kind Business Plan™ in a weekend. Totally doable!
Who is this program for?
I’ve designed this class for business owners who are a lot like me.
- You are a solo-entrepreneur and your business is service-based
- You probably identify as an introvert, intuitive, HSP, or empath (or all of those)
- You love your business, you’re just not in love with your business right now (and you’ve maybe even thought of breaking up)
- You are not making enough money – especially given how much of yourself you’re putting into what you do
- You don’t really like the idea of marketing or selling… you want to spend your time doing your good work
- You are TIRED… tired of worry, tired of not taking care of your body, tired of tiredness
- You’ve secretly wondered if only more outgoing (aggressive?) people are cut out for financially successful self-employment
Who isn’t this program for?
Like all good things, The Pink Elephant School of Kind Business isn’t for everybody. You won’t get much out of it if:
- You’re happy with your pricing, business structure, and website (if you have one) exactly as-is
- Your pricing is mandated by a governing body so you aren’t able to change your rates
- You don’t want to invest financially in your business right now
- You’re already working with a business or money coach, or have taken every workshop under the sun (or you’re a business coach yourself)
- You aren’t comfortable with the idea of “choosing a niche” – it feels too much like fitting into a box
- You have no idea what kind of work you really want to do
- You don’t like online learning or self-directed learning and prefer to have more one-on-one support (in which case, you might prefer my Gentle Business Advice service.)
A special note for business and marketing coaches, or those who would like to add business and marketing coaching services to their own current offerings: This program isn’t for you, but if there’s enough interest, I’d love to run one that is. Please contact us to raise your hand.
You will learn skills you’ll never un-learn.
The Pink Elephant School of Kind Business includes:
- Five learning modules that result in business peace of mind
- Access to videos and worksheets in a password-protected online classroom, delivered weekly by email
- Weekly office hours with me (Carrie Klassen, hi!) in the private Facebook forum – ask me questions about anything related to business, request feedback on your homework and business plan, use me – and the group – to troubleshoot and overcome any challenges you’re having. For this lunar month together (we run new moon to new moon), you don’t have to be alone with all the decisions; you’ve got a sounding board and you’ve got new friends who get it
- The support and camaraderie of fellow classmates in the discussion forum for the duration of the program – and long after! (One of my favourite things is watching alumni cheer for each other and promote each other’s work even years later)
Does this sound like it might be for you?
Okay! Here are the essentials.
Currently, the program is being reimagined and is going to be back in new shape, late spring 2016…
Sign up if you’d like me to let you know when it’s available again. (You might get a special offer.)
What previous Pink Elephant Alumni have to say
I have other business trainings and what was missing from them was how to make my business a true reflection of me as a HSP and very introverted solo-preneur. Carrie and her program helped me see my business in a different way and helped me see that I could be in business in a way that feels true to me. I truly loved the program and feel like it was excellent value. I’ve taken several other business programs so I can compare them and when I do Pink Elephant always comes up head and shoulders above the others.
It’s the most amazing combination of business mastery + money-mojo lessons + marketing savvy + magic…all Carrie-Klassen-style. If you know Carrie, you know that her beautiful and inspiring “being-ness” touches everything she creates and everyone she works with. The combination of the skills we learned, the insights we gained, and the support and love we experienced here has contributed to enormous personal and professional shifts in my own life. I have spent a small (or medium-sized) fortune on various Mastermind groups and info-products, and NONE have come close to supporting and guiding me in the way this experience has. This has changed me and has changed the course of my business, and I will be forever grateful.
“I haven’t found anyone quite like Carrie. A lot of business programs I’ve taken left me having to sort through a mountain of information. Carrie’s class is different. She has a super power for breaking complex concepts into bite sized steps. I don’t have to figure out how to apply the things I’m learning. She takes care of that step for me. Instead of walking away from her class with a binder full of notes, I walk away with a big chunk of my business To Do list scratched off. I love that about her class.”
I can’t say enough about this experience. Carrie not only gave us the tools to create work that supports, inspires and enlivens us, but she created the best environment of savvy, support, kindness and pure LOVE that I could ever hope for!
“Carrie’s School of Kind Business gifted me with more than I anticipated. Yes, I knew I would move forward with my business and hone in on things like my niche market and my services, but this course offered so much more. This course, under Carrie’s guidance, instilled a sense of value within myself. I didn’t realize it before, but my prices were a reflection of how much I valued my time, energy, and unique offerings. Also, in taking this class, I was able to truly realize what I desire to bring to my clients, and in doing that I developed a whole new offering. Had I not taken this course, I would not be able to serve my clients in this way. Oh, and – one of the best parts was the support and friendship that I found in the Facebook group. Carrie attracts such kind and wonderful women, and I love the connections that I’ve made within the group. I’d highly recommend this course to any woman who is looking to develop her online business into something amazing. Carrie will provide you with the gentle nudges and genuine encouragement that you need.”
“I’d been dreaming of this business for 2 years before becoming a Pink Elephant School of Kind Business alumni. I had a lot of great pieces, but didn’t know how to put them together – I was stuck. This course made all of the overwhelming parts of business planning really simple. And simple is always kind.”-
“Whoever is lucky enough to work through this with Carrie is about to have their life changed
irrevocably for the better.”
“What can I say about Pink Elephant Kind Business School? Carrie walks you through recreating a kind business. Much of what occurred for me was an utter surprise! I found supportive business owners, creative inspiration, and clarity in my business. But, most importantly Carrie’s business school altered my perception of my business. I will never go back to the way that I thought before. Kind Businesses change the direction of the planet… yes- I really think so!”
Q. A lot of business learning programs are 8 weeks but you say yours could, in theory, be finished in the last weekend. How come?
This is the most business learning I can give you in the least number of exercises and hours. That’s my specialty – making the complex, simple, doable. (It’s why I used to love writing about group annuity contracts and other financial gobbledygook.) The content has been structured with great care and consideration. I will be taking you through the exact same steps I used myself to create a more kind and more sustainable business, one that supports me (and my “whole sensitive self”) now and supports the people I love.
I, personally, prefer short commitments and quick work. I like to dive right in and get it done. In university, I was always the one voting for no break in favour of finishing the lecture sooner. At the opera, if it weren’t for the singers needing time for water and costume and set changes, I’d do away with the intermission altogether. But that’s just me.
Now, I don’t necessarily recommend that you wait until the last weekend because I think the breathing space between exercises is important… but if you do better under pressure with a deadline that won’t allow you to overthink things, then turning the program into an intensive personal business planning retreat might be perfect for you. (Maybe even book yourself a hotel room and order in room service…?)
Q. Are there any guarantees? What’s the return policy?
I promise to give you my best but I cannot promise you specific outcomes. What you do with what I share will depend on you, lovely you, and where you’re at right now in your business and in your life.
If you have more-than-reasonable unease about any aspect of the program, that’s a message from your body/intuition and I want you to hear it and not enroll right now. My hope is that, by following the “kind business” steps, you will be able to make back your investment in the program in short order (and I’ve seen that happen again and again) but because I can’t control when or how you will implement the learning, I cannot promise your ROI. And I do not want you to suffer any avoidable financial hardship or stress. The Pink Elephant School of Kind Business is about (among other things) feeling ease.
I used to offer refunds but I found that that ended up encouraging people to sign up even if they didn’t feel 100% about the program. I thought I was making things easier for them, but it actually ended up working as an enticement, and I do not want to entice. I only want you to sign up if it feels really right, expansive, exciting. So, there are no refunds and no guarantees. Do save your receipt, though, as this is very likely a tax deductible business expense for you.
Q. Do I have to join the Facebook group?
Because this program tends to attract business owners with shared values (and shared challenges), the best of Facebook happens in the forum. It’s a small group so everyone gets to know each other. Friendships are formed. There is a really special kind of camaraderie that blooms. Those who participate in the forum are more likely to complete the exercises together, and their businesses are more likely to benefit sooner as a result. It’s the only place to ask Carrie and the other participants questions. But, absolutely not, you do not have to join the Facebook group.
If you prefer to mull and answer your own questions and aren’t looking for feedback or any access to Carrie, then there’s no need to participate in the forum. All of the course work will come to you by email and will be accessible when you log into the online classroom.
Q. I’ve already done Marie Forleo’s B-School. Should I sign up for The Pink Elephant School of Kind Business?
I’ve received this question many times over the years and I’ve always said no. I haven’t taken B-School myself, of course, but many of my friends have and from what I understand of the content, we cover a lot of the same material. We have different styles but solid business practices are solid business practices. I wouldn’t want anyone to pay me to learn something they already learned. But.. for some reason, I felt like I should double-check my answer, and I’m glad I did. I asked one of last year’s Kind Business participants who had also taken B-School what I should say. Here is part of her answer (shared with her permission):
Some of your program and B-School are similar, but the delivery is very different and the size and support are in no way the same and I think that is what makes your program attractive to your people – whether or not we have other business trainings. To me that’s the key – you offer an intimate, safe and supportive atmosphere/environment that’s much better for learning and integration for those of us who are HSP’s/introverted etc. The intimate, safe and supportive environment makes what you do so valuable – and so rare, and why Kind Business is amazing in addition to – or instead of B-School (or any other business training.) I feel like I should add here that a lot of B-Schoolers go on to take other business programs.
Now that I better understand our differences, I would love to have any B-Schoolers who feel called to join me. Welcome!
Have more questions?
My Facebook page for Pink Elephant Communications is a great place to connect with me. And if you have a question, others probably do too. Post me a message there, I’m looking forward to hearing from you.
“Tenderness and kindness are not signs of weakness and despair, but manifestations of strength and resolution.”