Made-with-love marketing e-workbooks
In just a matter of hours – really! – you can make big changes in your business that will inspire word-of-mouth marketing, nurture organic growth, bump up revenue, and beautifully articulate the greater meaning of your work. All it takes is some new web writing know-how — because true-to-you website content is the easiest and nicest way to connect with your ideal clients, the people you’re meant to help. Even if you wouldn’t call yourself a writer, a marketer or a salesperson. And especially if you wouldn’t.
(Feel-good bonus? A percentage of all sales go to charity.)
How to Write a Lovable Homepage
Hours and hours and hours of research, thought and heart (and years of experience) went into the creation of this workbook and there’s a chance it may be the masterwork of my marketing career. I am soooo proud of this. Because it’s so much more than marketing.
After a series of very quick and illuminating exercises, you will have the fixings for a new draft of your homepage. A new homepage that can change the course of your work for the way better, effortlessly attracting more of the clients who want what you’ve got. (It’s likely a tax deductible expense too so make sure to save your receipt.)
“How to Write a Lovable Homepage is so incredibly perfect and lovely. I love it. So much. It’s going to make such a difference for so many entrepreneurs. While they’re working on these Pink Elephant homepage exercises, they’re also working on the core of their business. A hundred hearts to you!”
The All-Important, Easy-Peasy About Page
An effective About page is one that helps a reader feel genuinely connected to you and what you stand for. An effective About page is truly your best (and least sales-y) sales page. And I want you to have that! So I’ve bundled all of my years of marketing and copywriting experience into this workbook and have divided it up into quick and totally doable exercises that will help you write your own best About page – with every essential component naturally included.
“The All-Important, Easy-Peasy About Page workbook gave me the framework and inspiration to get beyond my blocks and write what I had been *meaning* to say, in the way I had been meaning to say it. THANK YOU for all of your beautiful work. It’s making it so much easier for mamas like me connect with their ‘tribe’. And it’s the first time I have actually felt like my About page reflected my journey!”
If you offer something for sale on your site – packaged services, a webinar, a workshop, an e-book – then you know that how you write about it is really important. It can be the difference between helping someone and not. But figuring out what to say and how to structure it can be daunting. You want to be compelling but you don’t like hype. And those high pressure “buy now” template-feeling sales pages with the big red arrows and text boxes just don’t feel right to you. That is definitely not your style. But can you effectively sell online if you don’t have one of those pages? Absolutely! Yes, yes, yes!
A truly effective sales page is genuine and has 12 set components, each of which are clearly outlined in this sales page writing workbook. After completing the easy-to-do exercises, you’ll find yourself with a draft of a beautiful sales page for your website that won’t have felt like work at all. It’ll just flow.
“I LOVE LOVE LOVE this workbook. I needed a refreshing take on things away from traditional online marketing hype. Much love and gratitude for all that you do! It was so easy to write, which is amazing considering how stressful sales pages can be! ”
Already know you want them all?
By popular request, we’ve bundled our suite of website writing workbooks. If you are ready to write (or rewrite) your website and already know you want these workbooks, you can skip the individual sales pages and purchase How to Write a Lovable Homepage; The All-Important, Easy-Peasy About Page; and Selling Sweetly all at once with some happy savings, right now. It’s $297 USD for all three.
When you buy a workbook from Pink Elephant Academy, you also support entrepreneurs in developing countries. A percentage of every sale goes to Free the Children’s Alternative Income & Livelihoods programs.
Please click here if you’d like to read about Pink Elephant’s social purpose.