The All-Important, Easy-Peasy About Page
~ a website writing e-workbook for small business
It is hard to write an About page for your own business’ website. It’s hard to be objective about yourself and what you do — you’re so close to it all. And it’s hard to know what to include and what to leave out. It’s hard to know what your prospective clients really want to know about you. And it’s hard to walk that fine line between confidence and boasting, or humility and something that sounds like insecurity.
But with a bit of direction and gentle guidance (from a friendly gal who has written a lot of About pages for small business owners like you), it doesn’t have to be hard.
It can even be easy. Really easy.
I happen to believe you already have all of the words for your About page. The thing that can be tricky is figuring out which ones to choose and which order to put them in. But I can help with that! As with my How to Write a Lovable Homepage workbook, I’ve created an “unformula formula” for writing small business website About pages that don’t sound formulaic and that do serve as genuine and lovely sales pages. Yup, I said “sales pages” but don’t worry – we will not sound sales-y. I know that’s not your way of being in the world.
Done right, your About page is the most effective sales page on your website.
Because it’s not sales-y. Because it tells the story of YOU. People like you want to support people like you. So the goal of your About page is to tell them who you are in a way that is welcoming, sincere, and effortlessly readable. If we can get all of that right (and our homepages are clear about what we do and for whom), then our right-fit clients recognize us as kindred spirits and they move on to book appointments with us or purchase our products. And when they do that, they get the help they were seeking.
The All-Important, Easy-Peasy About Page is for small business owners who:
- crave greater connection with clients who “fit” and clients who want and need what’s on offer and are enthusiastic to pay
- just don’t know where to start in writing their own About pages
- want to do their own writing but need help finding the right words and structuring them to be readable
- are ready to dive in quickly and have a new page of writing done fast!
The All-Important, Easy-Peasy About Page workbook invites you into the world of pain-free writing (and marketing).
I pride myself on creating workbooks that are more than workbooks. This little number is a stand-in for a comprehensive editorial consultation and writing session with me. And it’s short! I often read sales pages for various e-learning programs and wonder at their emphasis on the number of pages/MP3s/videos/etc included. Me, I want to spend my free minutes reading fiction and poetry and pretty Instagram posts and world news — not theory. And when it comes to work on my business, I want to get right into it (so that I can enjoy the results!) and I have a hunch you do too. So the marketing strategy is built into the short writing exercises, making it extra quick to breeze through while still enriching your marketing smarts.
With ease (I think), you will:
- learn the 5 essential components of an effective and eloquent About page
- know out what to include and what to leave out to make yourself most welcoming to right-fit clients (including tips on layout and formatting)
- read what other small business owners have written for their websites
- get clear about your message, what you have to say in the world
- write your new About page
Are you ready to write (or rewrite) your About page?
I recommend printing out the exercise pages (we used as little colour as possible to save your ink) – or reading it on your tablet or laptop, and heading to a favourite cafe. Book yourself two hours with those pages (or a journal, if you didn’t print the worksheets), a great pen, and a mug of something delicious (or, hey, a glass of wine). Schedule this date as soon as you receive the e-workbook, otherwise you might be tempted to procrastinate, and I really want you to use and love (!) and benefit from this book.
Over at Pink Elephant Creative, my fees to write an About page are a whole lot higher. You will save a lot by doing this yourself. The goal of all of the Pink Elephant Academy workbooks is to make effective, resonant, genuine content writing affordable for creative entrepreneurs who have more time than money (right now). Or who just enjoy DIYing it all.
Because I know how draining it can feel to have business expenses that pile up, I wanted to offer three different price points so you can choose the amount that feels right for you. It is exactly the same workbook at $125, $145 and $165 but we’re working the honour system. If you can afford $165, awesome! If $125 is what you can spare, you got it! (Depending on your own pricing, if your new About page sways even just one extra client to sign up, you’ll have covered your costs in a finger-snap!)
$165 USD The All-Important, Easy-Peasy About Page workbook
$145 USD The All-Important, Easy-Peasy About Page workbook
$125 USD The All-Important, Easy-Peasy About Page workbook
Would you like ALL of our website writing workbooks?
By popular request, we’ve bundled our suite of website writing workbooks. If you are ready to write (or rewrite) your website, you can purchase How to Write a Lovable Homepage; The All-Important, Easy-Peasy About Page; and Selling Sweetly all at once with some happy savings, right now.
It’s $297 USD for all three.
p.s. I’m sure you wouldn’t dream of it, but the copyright of this workbook belongs to Pink Elephant Communications and author Carrie Klassen, so please don’t re-sell it or use it for commercial purposes. I made it just for you.
That’s the way things come clear. All of a sudden. And then you realize how obvious they’ve been all along. ~Madeleine L’Engle
