…is, first, an expression of genius.

And I mean genius in the late middle English sense. Spirit attendant on a person. Isn’t that beautiful? I believe we all come into this human experience with spirit attendant upon us, with Source/Nature/Mother/God/Love/Greater Power/Spirit-given gifts and that using those pure abilities in service to others is the essential foundation of kind business.

…spreads joy.

A kind business aims, ever, to delight.

…is fair.

A kind business prices its services fairly to its clients, to its greater industry, and to its owner (and the people who rely on that business owner).

…makes money.

Because money is so good for buying birthday presents and stamps for love letters and flowers for grandmothers. It’s so good for paying team members and other service providers. And it’s really, really good for giving away. A kind business knows how to receive, and release.

…nurtures human connection.

Through the shape of its services, through the wording of its emails, through the videos on its website and posters on its Facebook page, a business has a thousand opportunities to make its clients feel un-alone and welcome and wanted and understood.

…does good, and greater good.

A kind business seeks to improve the lives of its clients, and the people who aren’t its clients.

If these Principles of Kind Business speak to you, you might be interested in a short and sweet course of study over at the Pink Elephant School of Kind Business.

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 Writer Carrie Klassen is a green tea enthusiast, fine point pen aficionado, INFJ Scorpio, and chief creatrix at Pink Elephant Creative, a website writing and design boutique for inspired small business owners and self-employed people in helping professions. She also writes workbooks and leads business workshops at Pink Elephant Academy for Entrepreneurs, and is the founder of the Pink Elephant School of Kind Business.